My Background
Experienced Marketing & Data Analytics Professional, with a demonstrated history of a decade working in the marketing and advertising industry across the US, Canada & APAC, drawing significant leaps for a diverse clientele across functions such as
SEO, SEM, Social Media Marketing, Conversion Rate Optimization, Adobe Analytics, Google Analytics 4,
Tag Management, BigQuery, SQL, SAS Analytics etc.
Find more details here
Specialization is my motto! Find out what I specialize in
Website Tag Audit
Defining a measurement model for the
website and implementing it via
Google Tag Manager or Adobe
Experience Platform.
Website Performance Analysis
Analyze the behavioral patterns of your website audience for an improved user experience using tools such as Google Analytics 4, IBM Acoustic, Facebook Analytics Adobe Analytics,
heat mapping tools, etc.
Carry out user journey analysis from the point visitors land on your website to their exit
point from the website.
SEO (Search Engine Optimization)
Carry SOV (Share of Voice) analysis to
understand your competitive
landscape.
Conduct thorough Keyword Research
and identify keyword themes for
new & existing content
optimization.
CRO (Conversion Rate Optimization)
Craft hypothesis for AB Testing based on
thorough research and user testing,
backed by user behavior data
Define an experimentation roadmap,
prioritizing recommendations based
on implementation effort and
overall conversion impact.
BigQuery
Integrate data across multiple analytics platforms such as Google Analytics 4, Adobe Analytics,
etc., into BigQuery for deeper insights
into website audience.
Carry out data visualization, & create dashboards using tools such as Looker Studio, Power BI, Tableau, Datorama, etc., with BigQuery as
the data source for a faster, more
accurate, & impactful experience.
Analyze backlink profiles, and make recommendations to build domain authority through content syndication, guest posting & citation research.
Discover deeper insights for an improved organic acquisition strategy using tools such
as Google Search Console, SemRush, Ahrefs, Light House, Page
Speed Insights, etc.
Carry out ethnographic research, drawing
insights & rationale behind the online
the experience offered by your
competitors.
Strong proficiency with tools such as Hotjar,
Mouseflow, VWO, Optimizely,
Adobe target, etc.
Want to reach out?
Brands I have worked with
”Prateek is one of the smartest digital marketers I've worked with. He's someone you can rely on as a teammate
I've worked with him on two different US and Canadian clients that required various complex skills in SEO and CRO and it has been always a
pleasure working with him.
Words to describe him: diligent, detail-oriented, and results-focused. I
would highly recommend Prateek
as he would be a valuable
asset to any team.”
- Justin Lee, Senior Manager, Digital Marketing @TELUS
What they say:
― JEREMY WATSON
We've worked on many projects together with Brooke at Stilltech, and she's a true asset to any team. She's a team player, but think on her feet and never settles for a no. Her ambition and passion for what she does is uncanny, and it's been a pleasure to see her progress and grow more confident in her professional role over time. I thoroughly recommend her for any leadership or project management roles.
― LIANNE HAYES
Brooke was my manager at Yeall & Co and taught me everything I know about project management. As an intern, she never treated me differently from other team members – instead, she whole-heartedly embraced my ideas and input. She helped me to think about the bigger picture and implement strategy into my everyday work, but also showed me how to bring people together and unite them for a single goal.
Let's talk
